KANSAS CITY, MO, United States, via eTeligis Inc., 05/29/2014 - - DataSource, Inc., one of America's leading managed services providers, announced they have entered into an agreement with Interline Brands Inc., a leading distributor of broad-line maintenance, repair and operations products serving clients in the U.S., Canada, and Central America.
DataSource will implement its proprietary Brand Store (www.data-source.com/your-brand-needs/technology/brand-store/) technology with the key objective of streamlining a cost efficient process to distribute Interline's marketing materials throughout their various sales channels. The program will allow members of the Interline team to customize marketing collateral across all platforms, modify billing and shipping as needed, and reduce production and distributions costs -- all with improved speed-to-market.
Headquartered in Jacksonville, FL, Interline's product platform offers a broad range of products to a diversified client base ranging from the facilities maintenance industry and professional contractors to government properties, hardware retailers and locksmiths. The company, which operates under the auspices of 14 distinctly different market-specific brands, is recognized for providing expert-level personalized service to customers in their niche while supported by the functional efficiencies of an integrated purchasing and distribution platform.
"Interline's vast and complex sales channels require a strategic approach to integrated marketing," said David Holland, CEO of DataSource. "By utilizing Brand Store technology, DataSource is confident it can implement a branded campaign that will generate significant return on investment. We are excited to work with this growing company which provides us yet another client seeking marketing solutions for both production and distribution."
About Interline
Interline Brands, Inc. is a leading distributor and direct marketer with headquarters in Jacksonville, Florida. Interline provides broad-line MRO products to a diversified facilities maintenance customer base of institutional, multi-family housing and residential customers located primarily throughout North America, Central America and the Caribbean. For more information, visit the Company's website at www.interlinebrands.com.
Recent releases and other news, reports and information about the Company can be found on the "Investor Relations" page of the Company's website at ir.interlinebrands.com/.
About DataSource
DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting. Visit DataSource at www.data-source.com and follow them on Facebook (www.facebook.com/DataSourceInc) and Twitter @DataSourceInc (https://twitter.com/datasourceinc)
Media Inquiries:
Eric Fischgrund
FischTank Marketing and PR
eric@FischTankPR.com
SOURCE: DataSource, Inc.
Associated Documentation:
Link to submission on http://www.eteligis.com
DataSource_05-29-2014_MEL_ETL.docx
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