CAMPBELL, CA - via eTeligis (Feb 26, 2014) - iHookup Social, Inc., the operating subsidiary of Titan Iron Ore Corp. (OTCQB: TFER), announces relationship with Deep Forest Media, a mobile advertising platform that has developed a self-learning DSP based on big data and machine learning.
The kick off of the iHookup ad campaign is scheduled to begin prior to Friday, February 28, 2014, targeting social on Facebook as well as dynamic advertising opportunities on various mobile ad platforms, and incentivized networks like Tapjoy. Each market offers its own unique opportunity, and we will test such things as male vs. female creatives, regional vs. US - World-Wide, casting a large enough net to merit future media buys based on results.
The Deep Forest team has used their deep domain knowledge and experience to develop unmatched Targeting and Optimization technology around proprietary machine learning algorithms leading to programmatic and dynamic buying opportunities that are unmatched in the industry.
"Every mobile application requires exposure. For example 'Whatsapp,' that was recently acquired by Facebook for $19 billion, seemly came out of nowhere to acquiring over 1 million users per day at the time of acquisition. This is not pure luck; it is the power of mobile distribution done well," said Robert Rositano Jr, CEO of iHookup Social, Inc. " Testing and measuring will allow us to rapidly and continuously iterate the app and the metrics driving user acquisition will drive our value in the marketplace."
iHookup Social, Inc.
iHookup Social is a "proximity based" mobile social platform that facilitates real connections, between real people...in real time! Utilizing the intelligence of GPS and localized recommendations for dating, friends, group and organizations, to break through closed social cliques and expand them, not only virtually, but in real life!
The company's users will be provided with "local" options of many kinds, enabling mobile distribution of locally relevant content and special offers. The company hopes to bring together a dynamic opportunity for brands, advertisers and merchants to interact in new and innovative ways with the iHookup Social Network, while building customer loyalty, engagement and revenues.
The company is pursuing its growth in its current "dating vertical" market, as well as expanding its reach in the general audience category of "Social Networking." www.ihookupsocial.com
Forward Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by Titan Iron Ore, Inc. ("Titan"). The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the Titan's common stock or its present or future financial condition. Titan's filings may be accessed at the SEC's Edgar system at www.sec.gov. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Titan's cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, Titan does not undertake, and Titan specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.
CONTACT:
Melissa Diaz
South Street Media, Inc
Phone: (917) 937-8968
Email: info@southstreetmedia.com
SOURCE: Titan Iron Ore Corp.
Associated Documentation:
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TFER_2-26-2014_PAP_ETL.docx
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